Everywhere you go, you see people using smartphones. They are a keystone in our lives, our main means of accessing finances, personal correspondence, and so much more. It only makes sense that 60% of Internet trafficoriginates from mobile devices.
It follows, then, that mobile ads are some of the best means of reaching customers. Unfortunately, many mobile apps choke their banners with ads. It has gotten to the point now that people have developed banner blindness, causing them to subconsciously ignore any ads they see.
We want to help you avoid this. Read on as we discuss 10 special features that will make your mobile advertising way more effective.
1. Effective Mobile Ads Are Not Obnoxious
Have you ever used an app that was drowned in ads? Chances are, there were ads hidden throughout the page. Simply clicking play on a video, for example, might take you to an ad link on another website.
Now think of your feelings after being redirected against your will to another website. The last thing on your mind was to patronize that organization with your business. In fact, the first thing you did was likely close the website.
Plain and simple, do not annoy your customers. Don't trick them or mislead them just to get your PPC up. This will ruin your brand image and make it highly unlikely that any successful clicks will lead to conversions.
2. They Are Optimized
Optimizing in-app ads is tricky business and requires a lot of experimentation. You have to set the proper KPIs before you even begin to advertise. Successful ad campaigns include keyword research and excellent web copy.
Digital advertising in apps requires an approach that is even more fine-tuned. After all, you are working with a very small advertising space. The mobile ecosystem is one where your ads get, at most, a few seconds of run time.
Make sure you have the proper tools to optimize your ads before going in.
3. They Feature Exceptional Graphic Design
Apps live and die by their visuals. Many people are visually-oriented and thoroughly enjoy well-designed graphics. Conversely, they will be averse to poorly-designed graphics.
Weak graphical design gives the impression that your ad is coming from the slimy underbelly of the Internet. Avoid this by using modern, high-quality imagery. You want to give an excellent first impression, after all.
4. They Incorporate Moving Images Where Possible
When you create digital ads, it's important sometimes to make them move. Static ads don't catch the eye as much as those that use GIFs or small videos.
Of course, it's important not to overdo things. Too much flashing and too much movement can make an ad look kitsch. Strike a balance so your ad leaps out from the screen.
5. They Are Relevant
There is a smorgasbord of applications where you can place your ads. However, you don't want to put your ads just anywhere. Having them in the relevant locations will net you the most conversions.
For example, you wouldn't have much success marketing small business tax preparation in a mobile game app. Doing the research beforehand can prevent these faux pas from happening.
6. They Are in Line with Your Brand Guidelines
Brand guidelines are a set of criteria that all of your brand marketing must follow. Think of Apple, with how the experience is cohesive across their advertisements and use of their products. You want to achieve something similar.
Make sure your users understand exactly who you are when they see your ads. If they click on the ad but then feel out of place on your website, something has gone wrong. Observing brand guidelines in your advertising can prevent this hiccup from happening.
7. They Are Creative
The most creative advertisements are the most successful. Just take a look at the Super Bowl. Every year, massive corporations compete to create the most memorable ads ever created.
The bar is a lot lower for mobile ads, but the principle remains the same. Hook the user's attention and then keep it there. You will stand out amongst a morass of low-quality, low-effort ads.
8. They Fulfill Their Promises
Of course, advertising is the art of persuasion and exaggeration. People understand that every ad will use the words "best" and "industry-leading" even if those things aren't verifiably true. But don't make the mistake of misleading customers with false promises.
If your mobile ads say one thing, but the website redirects say another, you immediately weaken customer trust. Avoid making claims that prove themselves to be false upon clicking.
9. They Don't Slow Performance
Users are well aware of how an overabundance of ads can cripple their internet speeds. Oftentimes, mobile users are browsing while on mobile data. A data-heavy ad is sufficient to put a dent in their roaming speeds--and their monthly data.
Optimizing ads for digital advertising effectiveness is one thing. But also consider how your ads perform on mobile hardware.
Remember, a mobile APU is a far cry from the one users have on their desktop. Bloated ads will reduce performance, and users may identify you as the culprit.
10. They Work with Different Screen Resolutions
Generally speaking, mobile screen size categories tend to be consistent. Most phone manufacturers make their screens nearly identical in size, whether it's iPhone or Android. However, that doesn't mean you shouldn't optimize your ads for different banner sizes and orientations.
Make sure your ads run well on a wide variety of configurations. Otherwise, your ads may look cheap or out of place when in an app.
Work With Savant DSP
Mobile ads often get far more traffic than those on desktop. As a result, competition is fierce, and users have no mercy when it comes to blocking or skipping ads. Make sure your ads have the above 10 features, so they have the most success in getting user attention.
Savant DSP builds the tools you need to manage your digital ads and much, much more. Give our demo a shot and see what you've been missing out on.