Did you know that Spotify is the leading app for music and podcasts? Over 299 million people use Spotify subscriptions.
Think of the potential exposure Spotify has for your brand. You'll be able to reach a massive audience via different audio ads, which can then help increase traffic and sales and boost your company's brand image.
What's not to love, right? But if you're confused about where to start when running a Spotify advertisement, never fear.
Below, we break down our top seven tips for successfully creating Spotify digital ads. Let's get into it.
1. Choose Your Target Audience
You will need to decide who you want to target on Spotify.
This is one of the most critical elements of running a digital marketing campaign because it determines who will listen to your ad.
When you choose a target audience that is more likely to be interested in your services or products, you increase the possibility of converting your ad and leading a sale.
For example, suppose you're selling a wellness product. In that case, you will want to target individuals who already have a pre-existing interest in health and wellness instead of those who are interested in tech and business.
2. Audio Advertisements Have Specific Requirements
It may seem simple to upload an audio advertisement. But in reality, Spotify has a lot of regulations around your placement.
Let's take a look at some of the specific requirements your ad will have to fulfill:
30 seconds in length
WAV or MP3 format
The first 2-3 seconds should fade into your background music
A call-to-action
A voiceover as well as 15-20 seconds of music
Once your ad fulfills these requirements, you can submit it to Spotify for approval.
3. Track Metrics on Ad Studio
Spotify Ad Studio is the platform's self-service dashboard where you can create your account and start running ads.
Use this feature to track metrics on your Spotify advertisement and check how well it's doing. For example, you can find out how many people listened to your ad and where they tuned in from.
4. Have a Sample Script Ready
When it comes to digital audio advertisements, remember that there is no video to go off of.
Thus, you will need a perfectly crafted script ready to win over your new audience. When doing so, you will need to have details that promote your brand and a script that also sounds inviting and true to your brand.
For example, if you're releasing a new album, you will have to share your album name, band name, and release date. You could also have a teaser of one of your songs to catch the listener's attention.
The key is to have the important details scripted, but be very selective in which details you share. This will ensure your message lands properly and converts.
5. Ensure Your Ad Isn't Confusing
You have 30 seconds to convey your message. In this time, be sure to avoid confusing messaging or audio bytes.
For example, using too many voices in the ad can confuse the listener. Too many sound effects can be jarring as well!
You also want to avoid overloading your ad with too much information. Only share relevant details, with a clear call to action, so the listener knows exactly what to do.
By confusing the listener with too much going on, you risk not converting your lead. They may not be interested in checking out your products or services, which can cost you a significant sale.
6. Use Video Ads Too
Video ads are new to Spotify, so exploring video options on the platform is worth it.
Video ads on other platforms are typically viewed as muted. But since Spotify is an audio-based platform, users will always listen to ads with sound on.
This increases the valuable chance that your target audience will hear your brand message.
7. Utilize Custom Experiences
Custom experiences on Spotify are multiformat ads that brands can use for unique advertisement ideas. If you're looking to do something out of the box or stand out on the platform, then this advertisement option is for you.
You will be able to create sponsored playlists with your own background image, tagline, and logo. This can be very helpful in creating a holistic experience around your brand. It is also a form of content creation that is highly effective.
Another custom experience option Spotify has is that of the homepage takeover. This allows businesses to display their brand image and message on the Spotify homepage for 24 hours.
The best part is that this ad is clickable and can be used with interactive elements. However, the restriction with this experience is that it works only on the desktop and not on the app.
The leaderboard option is another unique ad that can be run on the platform. A popup leaderboard with your ad will be shown for 30 seconds to the user.
However, these 30 seconds ensure maximum brand visibility. They are chosen when the user is active on the app or desktop.
Ready to Create Your Very Own Spotify Advertisement?
Spotify is the ultimate online streaming platform. The exposure all brands can gain from advertising on this platform is tremendous.
So, it's time to make your own Spotify advertisement to increase your brand reach! Need help crafting the perfect marketing plans? Savant DSP can help!
Our all-inclusive digital ads management platform can help you reach your goals today.
Click here to get started now.