PPC, or Pay-Per-Click, is a very efficient way you can promote your business without it costing you too much money. You create and run ads that promote your services or products and only pay for them when someone clicks on the ad. This means that you are essentially buying clicks onto your website, as opposed to earning the visits by organic search.
There are a variety of PPC platforms available, but the most popular and well-known are Google Ads and Bing Ads. You can bid for certain placements on a search engine so that when someone searches for a keyword that relates to your business, the potential customer will see it and go through to your website.
PPC campaigns require a lot of thought and careful planning. You need to:
research and choose the most effective keywords
organize the keywords in your campaign and ad groups
and set up relevant PPC landing pages that are optimized for conversions.
But once you've mastered a perfect PPC campaign then your business will see an excellent return on investment. The more relevant and intelligently targeted your campaign is the less you have to pay for the ad clicks too.
Is PPC Right for Your Business?
Whether you're looking for local PPC advertising or you have a big international business, PPC can help attract more traffic to your website and create more conversions.
If you're looking for an effective marketing strategy that can save you money while bringing in new customers, then PPC might be right for your business. Have a look at these benefits of PPC, to decide whether it is right for your business:
1. Reach Your Audience
Did you know that PPC advertising earns an average return on investment of $2 for every $1 spent? That's right and how does it do this?
Well one great thing about PPC is that you can target your audience. You can choose where and when your ads are displayed. For example, you can choose the keywords, location, website, device, time, and date. This allows your ads to reach the right people and ensure your potential customers know about your business.
2. Fast Results
PPC campaigns are one of the fastest ways to run an advertising campaign and get instant results. If your business needs to sell more products or services then PPC might be right for you.
You can even set up an AdWords account and save campaign details, so you can re-run successful campaigns. Or you can go back and see what didn't work and adjust the campaign to ensure it gets you the results you want.
3. Measurable Results
Another reason why PPC is very popular is that it allows you to measure your results. You can easily keep track of the cost, the profits, the views, the clicks, the visits, and much more.
And with reporting and analytic platforms that configure all your campaign information, you can easily evaluate your campaign performance in one easy place. This is particularly useful if you're running multiple campaigns across different channels, as you can compile all your data and compare stats.
What is the Best PPC Strategy?
Small business PPC can really help your local customers find your business. However, some small businesses struggle with their PPC strategies because they don't know how to set up the right campaigns and what budget they need.
Fortunately, we've compiled a list of some effective strategies that you can implement to improve your PPC efforts.
1. Use Relevant Keywords
It is critical to the success of your campaign that you use relevant keywords. These keywords will make sure you don't spend more on your PPC ads then you intended to. The best way to find the relevant keywords is to do some research. Use tools such as Google Keyword Planner to make sure you have relevant keywords for your business.
Focus on words that are relevant for your business and have high search volumes. You also need to make sure your keywords are within your budget and that they show an intention of purchase, such as 'buy' or 'for sale'.
2. Use Different Platforms for Your Ads
Most people focus their advertising efforts on Google Ads. This is a good place to start, but remember that there are other places you can run your PPC ads too. For example, if you have a younger audience then make sure you run your ads on social media channels such as Facebook, Twitter, and Instagram.
Research the different places where your ads might work well and do some experimenting. Find out which platforms work best for your business and audience.
3. Create Great Ad Copy
Another way you can optimize your PPC efforts is by creating great copy. Ad copy is the text that accompanies your ad. You need to make sure that your ad copy is relevant to the keywords and the search terms that your customer use.
You also need to make sure your ad copy is interesting so that potential customers want to click on your website or landing page. You might choose to address pain points such as 'same-day delivery available'. Alternatively, you might choose effective call to actions that make people want to buy from your business. The most important thing is that your ad copy is clear and informative.
Implement Some of These PPC Strategies
PPC strategies when executed properly can really benefit your business, no matter what size you are or what industry you're in. So, if you want to boost your business and find more local customers then make sure you use our guide of the best PPC strategies.
Contact us now if you have any questions about PPC or if you want to request a demo for our ad management platform.