YouTube Ads
YouTube | Video Pre-Roll | YouTube Search
5 billion videos are consumed on YouTube everyday. Unleash the Potential of YouTube Ads for Your Business.
Are you ready to take your business to the next level? Introducing the world of YouTube ads – a game-changing platform that lets your brand shine in front of millions. At Savant DSP, we're here to make sure you harness this incredible potential to boost your business like never before.
What Are YouTube Ads?
YouTube ads are your gateway to captivating your audience on the world's largest video-sharing platform. They are short, engaging video clips strategically placed before, during, or after YouTube content. Whether it's a tutorial, a music video, or a vlog, your business can now be a part of your customers' viewing experience.
How Do YouTube Ads Work?
Imagine having your ad showcased to the very people interested in your products or services. With YouTube ads, you can precisely target demographics, interests, and search behaviors. This means your message reaches the right eyes at the right time, maximizing the potential for conversion.
When users watch or skip your ad, you pay only for engaged views, ensuring every dollar you spend delivers value. Plus, with insightful analytics, you gain invaluable insights into what works, allowing you to refine your strategy for even better results.
Benefits for Your Business:
Unparalleled Reach: With over 2 billion logged-in monthly users, YouTube offers an unparalleled reach that can skyrocket your brand awareness.
Targeted Precision: YouTube's robust targeting options let you put your ad in front of your ideal customers, boosting your chances of conversion.
Engagement: Video content is inherently captivating, delivering your message in a format that resonates and sticks.
Measurable Impact: Comprehensive analytics help you gauge your ad's performance, enabling you to make data-driven decisions.
Why Choose Savant DSP?
At Savant DSP, we specialize in transforming businesses through digital advertising. Our YouTube ads service is crafted to amplify your brand's voice, drive traffic, and supercharge conversions. With our expert team, cutting-edge technology, and a proven track record, we're your partner in making YouTube ads work effectively for you.
Let's Get Started
Ready to witness the magic of YouTube ads? Partner with Savant DSP and unlock the potential of this dynamic advertising channel. Elevate your business to new heights – because your success is our expertise.
Reach
On average, eight out of ten 18-49 year old adults watch YouTube each month.
YouTube overall, and YouTube on mobile alone reaches more 18-34 and 18-49 year olds than any cable network in the U.S.
How it works.
Your video advertisement can be any length. We recommend shorter videos 10-20 seconds in length. Ads are targeted by geography, demographics, affinity audiences, life events, in-market audiences and placements.
Measure
Campaign success is determined by the goal of the campaign. We measure all standard KPI's including impression delivery, clicks, CTR conversions and video view rates.
Ready to get started?
Launch the YouTube Campaign Builder and create a campaign.
Frequently Asked Questions - YouTube
How do companies use YouTube?
Companies are using YouTube to place video advertisements in front of highly targeted audiences on one of the most used platforms online. Think of it like TV advertising on steroids.
How am I charged?
TrueView in-stream ads let viewers choose to watch your ad, or skip it after it plays for at least 5 seconds. You pay only when a viewer watches your full ad (or at least 30 seconds of it), or when a viewer clicks on your ad, allowing you to maximize your budget by delivering the right message to the right person at the right time.
How can I target?
By geography, demographics, interests (affinity audiences, in-market audiences, custom affinity audiences, life events), keywords, placements, remarketing and topics.
What's the difference between all the targeting options?
- Geography: The area you want to target.
- Demographics: Age, Gender, Parental Status, Household Income.
- Interests: What is your audience interested in? I.E. Shoppers.
- Affinity Audiences: i.e. Shoppers > Luxury Shoppers
- In-Market: i.e. In-Market Auto Intenders
- Custom Affinity Audiences: i.e. long distance runner.
- Life Events: i.e. Recently Moved
Click here to learn more.
How do I decide which targeting option to use?
Based on your campaign goals and ideal consumer, we'll build out a campaign that will utilize the targeting options to reach your ideal audience as efficiently as possible.
Do you include ad extensions?
Yes, we automatically create every applicable ad extension for your campaign.
What conversions can I measure?
Purchase, lead forms, phone calls, ad clicks can all be measured by using the Search Engines conversion pixels.
Do you use call tracking software?
Yes. We can track and record phone calls based on campaigns down to the keywords used that triggered a call. We offer call tracking on all campaigns as an option.
Should I use Google or Bing?
Usually most companies start out on Google and expand onto Bing but there are no hard rules saying you can't utilize Bing first. Often times, comeptition is lighter on Bing, however Google accounts for the majority of search engine usage.
How are Quality Scores calculated?
Quality Scores are calculated based on a couple of factors. The relevance of your keyword, the landing page experience, ad extensions used, expected CTR, your ad copy and a few other variables all play into your Quality Score.
What's the difference between YouTube & Online Video?
YouTube is it's own video platform and your ads will only run on videos on YouTube. Online Video opens your video up to be served across a wide array of websites where video inventory is available.